SEO is a clever and unique way of ensuring a website is promoted through the use of keywords. These keywords will in some way be relevant to the website and the products or services it offers. Each of these keywords will be written in an article, on a blog or found on a websites’ content.
Every keyword that has been used in order to promote the website will contain a link to that specific site. The link may take the reader to the main page, or another page at the website owner’s request. However, this complicated process does not have to be taken on alone. There are highly talented firms out there which specialise in web marketing. Not only does an SEO Company help to direct people to a specific website or page, but it also helps to boost the traffic on the site or page, thus ensuring the website moves higher up the search engine results page (SERP).
Most people who search for a product or a service online do not search passed the first two search engine result pages. Therefore, most online businesses, and those who advertise what they do online, want to ensure their website is found on the very first search engine results pages.
High Ranking Pages
It’s thought that very few people bother to look passed the first two pages, and even fewer look passed the first four pages. Less than 40% of people will look at page five, six and beyond, this is why it’s so important for websites to get a place on the highest ranking pages. The higher your page ranks, the more likely it is that you will be found by someone who requires a product or a service you sell or provide.
When you search for a product online, you’re likely to find some of the worlds’ biggest stores/businesses at the top of the very first page. This is because they are likely to have hundreds of thousands of visitors to the website every single day. While it may be impossible to try to compete with them, you can give yourself a fighting chance.
The Right Keywords
If you have a particular can of soda you know people will love, you may find yourself competing with a multi-million dollar business, but you can still be in with a good chance of having links to your website displayed on the very first page. This is because you are now able to hire a team of people who are happy to create keywords on articles others will be happy to read. The more articles you have, the more links you will have to your site. Even if people don’t read those articles, the fact you have a large number of links will help you to get noticed, and you could find yourself with a lot more customers than you ever thought possible.
While all this sounds great, you need to be aware the process does take time, and that is why it is so important for you to make sure you understand what Search Engine Optimisation is, how it works, how it can help you, and where you can hire a team of people who are more than happy to help you get your website ranking as high as it possibly can.